3 Ways That DocuSign Can Benefit the Real Estate Industry

Keith Krach
September 8, 2016

While the business trend toward digital transformation has swept through the market in recent years, it has buoyed companies in certain industries to a greater degree while leaving behind those that are slower to adapt. Whereas the financial services, electronics, and automotive industries have shown significant success in the digital age, the real estate sector has found it difficult to adjust to the rising tide of technology in an industry that relies so heavily on customer interaction.

However, some companies are trying to make digital business easier for real estate professionals. In the summer of 2016, DocuSign announced its intention to funnel more resources toward the development of tools to enhance the digital capabilities of real estate professionals. According to CEO Keith Krach, who was named one of the “33 People Who Are Changing the Real Estate Industry” in 2015 by Inman News, DocuSign aims to design a product that focuses on the needs of real estate brokers and agents in order to enable those professionals to accomplish more for their clients.

Following are three ways in which DocuSign enables real estate agents and brokers to meet the needs of clients and boost business.

1. DocuSign builds better broker-client relationships

The customer experience plays a central role in the success of any real estate firm. Clients who are satisfied with the performance of their real estate agents are more likely to recommend their services to other prospective buyers and sellers, promoting the growth of an agency or brokerage.

DocuSign allows brokers and agents to foster strong, positive relationships with their clients by providing products that facilitate faster and more convenient service. The continuous availability of Carrier Grade Architecture means that agreements, contracts, and legal documents pertaining to the sale or purchase of a home are always accessible via cloud any time that clients need them. In addition, the platform’s constant availability anytime and anywhere diminishes the need to meet in-person, allowing buyers, agents, banking professionals, and sellers to sign contracts quickly without rearranging their schedules to facilitate an in-person signing.

Additionally, homebuyers can allow agents and loan officers to handle sensitive information related to personal finances and information, data which requires protection from the public eye. DocuSign’s commitment to security allows real estate professionals to offer stringent protection of personal data contained within contracts by providing multiple authentication options for signers, as well as adhering to the criteria set forth by the xDTM Standard, version 1.0.

2. DocuSign enhances clarity, communication, and organization

The most common complaint that buyers and sellers typically have about real estate professionals is that the agents do not maintain adequate communication during a sale. Poor communication tactics can leave clients feeling ignored, undervalued, and unsatisfied, which can severely inhibit the potential for growth.

DocuSign provides real estate professionals with the necessary tools to expand the avenues of communication between themselves and their clients. In document envelopes, clients can make notes within comment boxes to ask questions or make suggestions when a contract does not meet expectations. Instant email notifications sent when a document is edited or rejected alert busy real estate professionals that a client needs to be contacted in order to follow up on an issue. This helps to keep the home buying process moving forward.

One special feature of DocuSign’s package for real estate professionals makes transparency among multiple parties even easier. The DocuSign Transaction Room allows real estate agents to bring all individuals involved with the sale or purchase of a home into the same digital space, where all agreements and contracts can be completed. Involved parties such as insurance agents, loan officers, homebuyers, and inspectors can access the Transaction Room with different viewing permissions for privacy. The Transaction Room keeps all paperwork together in one place and allows real estate clients to stay up to date on their progress.

3. DocuSign gives you an edge over the competition

Real estate professionals who can offer clients modern tools that enhance the homebuying process have a major advantage over less progressive competitors. As disruption creates more incentives for businesses to transition their digital operations, those professionals who turn a blind eye to their benefits and continue to pursue outdated business models will find growth difficult to attain.

DocuSign is the exclusive provider of electronic signatures for the National Association of REALTORS for a reason. The platform is simple to use and easy to integrate. In addition, it offers a high degree of security and accelerates business velocity so that customers can see the results they want faster than ever before. The ability to sign a document anytime and anywhere means that agents no longer need to be in the office in order to keep business moving along. The collaborative nature of the Digital Transaction Management platform means that agents can spend less time in the office working with or looking for paper documents and more time working directly with clients to resolve problems, make decisions, and close deals.

DocuSign can keep your brokerage organized and help real estate agents comply with legal standards at the click of a button, a facet of operations that customers can appreciate. DocuSign represents what the digital future has in store for the real estate industry, and those who take advantage of this innovative, industry-changing tool will find that the shift to digital is not so difficult after all.

Keith Krach

Keith Krach is Chairman of DocuSign, The Global Standard for Digital Transaction Management.