I love the term “escape velocity,” particularly when it comes to creating Built to Last companies. The formal definition of "escape velocity" is the speed at which any object can break free from the gravitational pull of a central mass. In business it’s my favorite way to say that nothing can stop you. It solidifies your company’s place in history as a disruptor and interrupter of the status quo.
This has encouraged me to write a 7-part series on how to achieve escape velocity.
The 7 Steps to Achieving Escape Velocity are as follows:
- Create a category by anticipating the inevitable technology paradigm shift (Ex: mainframe > client-server > internet > cloud > mobile > TBD)
- Identify an unmet need that unlocks a massive quantifiable value proposition
- Create an intuitive & elegant product everyone loves
- Enable a base of loyal blue-chip customers
- Establish a bevy of win/win strategic partnerships
- Raise plenty of capital from value-add, long-term investors
- Create a leveraged business model that has the momentum of an unstoppable flywheel
Go back to Step 1. Rinse and repeat, and ride the wave of the next technology paradigm shift....and Hang Ten.
Three things to never forget when following the 7 steps to Achieving Escape Velocity...
- Just as easy to do it in a BIG market, as it is in a small market.
- The strategy is easy, the execution is hard.
- It takes a high performance team.
In the end, no matter what your industry, position or size - achieving "escape velocity" is only possible by hiring people better than you. The company with the best people wins. Fortunately at DocuSign, I have the privilege to partner with some of the world’s greatest innovators, strategist and executors. Nitro meet glycerin – "escape velocity" has been inevitable. Boom.
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