A Look at the Three Pillars of DocuSign Impact

Keith Krach
September 8, 2016

Each year, DocuSign brings more companies and more unique users into the fold of the DocuSign Global Trust network through a user conference called Momentum. Most recently, the multi-day event was held on two separate occasions in both San Francisco and London. Featuring speakers from within the DocuSign family, along with companies such as LinkedIn, the New York Stock Exchange, and Salesforce, the conference is designed to help business professionals learn about the value behind the digital transformation through the tools that the DocuSign platform provides.

DocuSign’s focus on the concept of digital transformation has led the company to undertake one of its more recent ventures: a nonprofit faction of the company took significant strides to make a difference in the lives of those who need it. Announced at Momentum ’15, the DocuSign Impact Foundation—which has already experienced success on an international scale—supports organizations such as the Special Olympics, the Nike Foundation, and Scottish Autism. In order to do the most good, the DocuSign Impact Foundation operates with three pillars of corporate philanthropy at its center.

Pillar One: Employee Volunteerism

While all nonprofit causes welcome financial contributions to help those in need, the gift of time is invaluable. DocuSign recognizes the important effect that donating your time to noble causes can have on the health of communities, the quality of human life, and the overall happiness of its employees, which is why the DocuSign Impact Foundation makes employee volunteerism one of its three pillars.

Every year, each DocuSign employee receives three days’ paid time off in order to undertake volunteer work in support of causes that are important to them. This aspect of working for DocuSign falls in line with the company’s commitment to the community and giving back. By the time that DocuSign Global IMPACT Day was held in November 2015, just six months after the program was announced, employees of the company worldwide—including those in locations such as Tel Aviv, Sydney, and Sao Paulo—had already completed over 3,700 volunteer time off (VTO) hours.

The first DocuSign Global IMPACT Day brought its staff of almost 600 employees out of the office at noon in order to join site leaders at established volunteer locations to do good for the community in a diverse range of settings. To this day, DocuSign continues to support employee volunteerism of all kinds through the DocuSign Impact Foundation, whether it involves cleaning up trash on San Francisco’s Ocean Beach, working with Habitat for Humanity in San Diego, or planting a garden in a Dublin, Ireland, senior center.

Pillar Two: Donation Matching

In addition to offering VTO to its employees, DocuSign fosters a culture of corporate philanthropy through its second pillar: a commitment to matching the charitable donations of its employees. Staff members who donate to any 501(c)(3) organization of their choice will find that their contributions are doubled by the company.

If volunteerism is the lifeblood of a nonprofit, then fundraising and donations are its backbone, and employee matching programs have contributed significantly to the success of philanthropic ventures around the world. Statistics from the Big-Give Research Initiative show that a majority of people say they are more likely to donate when a matching program is offered by their employer. The results of the initiative’s survey also showed that donors are more likely to make larger gifts to nonprofits, on average, when they know that an employer is committed to matching the total.

Matching employee donations provide the DocuSign Impact Foundation with an important way to support nonprofits because they help causes to find easy funding so that an organization does not need to spend its time and resources attempting to obtain funding from donors.

Pillar Three: Product Discounts

Perhaps the DocuSign Impact Foundation’s most direct impact on the nonprofit sector relates to its third pillar, wherein the organization offers qualifying nonprofits its Digital Transaction Management platform at a significantly discounted price. The real heroes of philanthropy are those on the ground who work tirelessly every day to help strangers lead healthier, happier, safer lives. DocuSign wants to help them make their work faster and easier.

The work of nonprofits presents a unique set of problems due to the fact that these groups do not follow the standard business model in which profit is the primary goal. These organizations still have a need for certain traditional facets of internal operations, including management, staffing, and budgeting. Operating a nonprofit is a balancing act in which leaders must seek to raise funds to support the organization’s mission to the fullest extent while simultaneously covering the administrative work that makes it all possible.

This is the aspect of charitable work in which DocuSign can make the biggest difference. Nonprofits that use DocuSign as a tool within their operations find that they save money on the costs incurred from a reliance on paper. As a result, they can reallocate those funds to portions of their operating budgets that have a direct impact on the lives of those in need. Additionally, the DocuSign platform’s ability to help nonprofits streamline their workflow means that they can complete more work with a smaller staff.

Keith Krach

Keith Krach is Chairman of DocuSign, The Global Standard for Digital Transaction Management.