digital age is awash in amazing new technologies that are ushering in a new
future. For example, the Internet of Things is poised to connect more than 100
billion devices in less than a decade, thereby enabling us to live smarter,
greener, more efficient lives.
advancements like this are possible because of digitization, a process that is
altering the way companies do business. By going digital, companies not only
increase their efficiency and reduce operational costs, but they also gain the
ability to adapt to the frequent changes brought on by an evolving future.
you are contemplating digitizing your business, you should take the following
Establish a strong presence for your company online.
are, as a business owner in the digital age, you have at least a basic website.
Unfortunately, it’s not enough anymore to simply create a webpage for your
business and fill it with basic information. A website today isn’t just a fancy
business card—it’s a tool you use to draw in visitors while linking them to
your company’s other online media platforms.
your online presence by curating an aesthetically modern page that has a search
function and is optimized for mobile browsing. The percentage of people who use
mobile platforms as their primary link to the Internet has risen drastically in
the last several years, and this number is projected to only increase as
Generations Y and Z gain more purchasing power.
Take your sales to the Internet.
businesses have something to gain from by digitizing their sales model, and the
possibilities for online product presentation give companies the freedom to
describe items or services in a way that makes them look their best. According
to a 2014 study, at least 81 percent of consumers research products online
prior to making a purchase. At least 61 percent of these shoppers look at
reviews left by previous buyers to determine whether or not they will buy the
an online marketplace for your business gives you some control over how potential
customers see your products. It also extends your reach to draw in more
customers than ever before. Set up your online marketplace with high-quality
visuals and well-written product descriptions. Gather customer testimonials and
make them visible when potential customers view products online. Develop an e-mail
list and offer new product information, deals, and discounts for website
visitors who join the list.
you can use the customer data generated from site visits and purchases to get insight
on target demographics and establish more effective marketing plans.
Modernize your marketing plan with social media.
new buzzword in marketing is personalization. More than ever, consumers want to
identify with the brands that they buy, and this requires a digital connection.
Luckily, a digitized marketing plan presents businesses with a simple way to
cut costs while significantly increasing the number of potential customers they
social media platforms that work well with your company’s brand, and then focus
on using them primarily as a tool for engagement with customers, rather than as
an additional platform for distributing product information. Digitizing your
marketing plan is, in part, about building your firm’s perceived personality so
that customers understand the kind of business that they are linking themselves
to when purchasing your product. Business-to-business (B2B) firms may want to
consider a more professional social media platform, like LinkedIn, to build a
brand, while Facebook and Instagram are better suited to business-to-consumer (B2C)
most important aspect of marketing on social media is to be present on any
channels you create for your business. However, you should also be selective
about the content that you are putting out. Consumers are most likely to
appreciate content that is either educational or entertaining. You should worry
less about ad placement in content and focus more on the connection you are
making with customers before, during, and after a purchase.
paperless can seem like a massive, work-intense project, but the benefits it
brings to your business are immeasurable. Transitioning from filing cabinets to
digital records makes information almost instantly accessible, and gives your
business the competitive advantage of speed.
from paper to digital records can also allow your company to automate some of
the processes that it currently performs manually. This allows employees more
time to focus on important areas of work and concentrate their talents where
they are most needed. The resulting improved organizational flow and enhanced
speed with which your firm can conduct business in a digital atmosphere also
sends the message that your company knows exactly what it’s doing in the modern
an advanced step in digitization, you should continue to look for alternatives
to common manual processes your company performs every day. Certain software
products, like DocuSign, enable you to electronically sign binding legal
documents, thereby facilitating faster business transactions and completely
eliminating the need to scan important documents after they have been signed.