Keith Krach's lessons to entrepreneurs At Splash SF, DocuSign CEO on being 'the' standard and on reach vs revenue.
Innovative companies may succeed in pioneering new markets, but often fail to dominate the categories they create.
See the seven core principles have served DocuSign well as its partnerships have flourished with such global giants as Microsoft, Google, [...]
“When I moved out to Silicon Valley I took for granted the principles General Motors stood for and the values [...]
"These same principles that Krach outlined at Ariba were also applied at DocuSign, which means being a category kingmaker isn’t [...]