Global Diplomacy

“Startups and expanding companies shouldn’t approach new international markets with a one-size-fits-all approach and a drive-by mentality. They should carefully craft strategic plans – customized to each market – that integrate cultural considerations, deep partnerships, credible references, solutions-oriented tactics, and, most of all, trusted business relationships. After all, you only get one chance to make a first impression.”
—Keith Krach
World Economic Forum
November 20, 2017

Keith’s 5 Things to Remember: Global Diplomacy

  • Respect the country’s cultural values.
  • Develop meaningful partnerships.
  • Leverage credibility from your home market.
  • Position the product as strategically relevant.
  • Remember that while business is global, trust is local.