When taking your business global, the key is to align your product with the needs of the culture. Why should they change their current practices or adopt a new platform or product? Here is a great example of how Keith has approached the country of Japan with DocuSign.
With Japan’s aging population, processes, and paperwork, their office workers are some of the most unproductive in the world. The future of their economy depends on their leaders, both in politics and in business, to embrace digital transformation and pave the way for the next generation.