Strategic Partnerships

“People support what they help create

Keith’s 5 Things to Remember: Strategic Partnerships

  • The goal is a 60/60 partnership. It should be mutually beneficial.
  • Friends first, partners soon, customers eventually.
  • You can’t have too many partners so long as they remain mutually beneficial.
  • Partner with competitors if it increases the market share.
  • Look beyond the initial terms of the partnership. With companies, industries, and technology ever changing keep an eye out for new opportunities to take your partnerships to the next level.