“People support what they help create”
Keith’s 5 Things to Remember: Strategic Partnerships
- The goal is a 60/60 partnership. It should be mutually beneficial.
- Friends first, partners soon, customers eventually.
- You can’t have too many partners so long as they remain mutually beneficial.
- Partner with competitors if it increases the market share.
- Look beyond the initial terms of the partnership. With companies, industries, and technology ever changing keep an eye out for new opportunities to take your partnerships to the next level.