The Category King Maker

Profile Magazine 08.14.2017 1 min read
The Category King Maker

“These same principles that Krach outlined at Ariba were also applied at DocuSign, which means being a category kingmaker isn’t luck or fortune. It’s a playbook…. A combination of academic, professional, and personal experiences have made him realize that successful category creation is teachable, duplicative, and all about pattern recognition.”

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