DocuSign’s Signature Global Strategy
Technology is making the world smaller. In our personal lives, we can speak face-to-face with people on the other side of the planet, we can share data and files with friends and partners, and we can buy products from all over the globe. In business, the world is shrinking even faster.
Contracts are an integral part of business, but a tricky aspect to factor into the digital world. That is the reason why DocuSign, the San Francisco-based digital transactions company, has grown so quickly. The company’s digital signature systems started the ball rolling, and it has now become a behemoth of business, enabling transactions all over the world. Even five years from now, the idea of not being able to sign something digitally will be preposterous.
Keith Krach, Chairman and former CEO of DocuSign for 7 years, believes the reason for the company’s staggering growth is due to the changing nature of the business. “All companies see the digital transformation as a strategic imperative. DocuSign has become the catalyst for that transformation, Krach says.