Built Global Standard – 1 million companies and 1 billion users in 199 countries.
As DocuSign’s current chairman and CEO until 2017, Krach created the category of Digital Transaction management and built the DocuSign Global Trust Network, with more than 320,000 companies and 300 million users in 188 countries, which “Empowers anyone to transact anything, anytime, anywhere, on any device– securely.
DocuSign became the verb across real estate, financial services, insurance and other industries and established the benchmark for trust in the industry by creating the Global xDTM Standard. In 2016 the company was named #3 on Forbes Best Cloud Companies and Krach was honored as E&Y Entrepreneur of the Year.
LED THE CREATION OF THE DIGITAL TRANSACTION MANAGEMENT CATEGORY
BUILT THE DOCUSIGN GLOBAL TRUST NETWORK — 1 MILLION COMPANIES, 1 BILLION USERS
LED EFFORTS TO SECURE INVESTMENTS AND SUPPORT FROM MAJOR COMPANIES
SUCCESSFUL APRIL, 2018 IPO HITTING VALUATION OF $4.4 BILLION
Lessons from DocuSign
BE RELENTLESSLY CURIOUS
Krach believes “curiosity is the basis for all great leadership, team building, and strong relationships in general.” By having a genuine curiosity, you convey interest when building relationships–whether with employees, customers, or business partners. And people take notice.
FOCUS ON WHAT YOU CAN CONTROL
Never get too high on the highs or low on the lows. Every entrepreneur knows endless things can and will go wrong in business. If you let every problem get to you, and take it personally, you probably won’t last long. “It’s like the serenity prayer: Things that you can’t control you have to let go, but things you can control you [must] take ownership of. There’s always something you can do, no matter the situation.
HIRE EMPLOYEES THAT CAN HANDLE ADVERSITY
When asking Krach about what traits he looks for most when hiring, he said beyond “great IQ and EQ,” he always looks for those who have what he calls “adversity culture.” In other words: “Can you take a lickin’ and keep on kicking? It’s that tenacity to keep going the last foot or last few inches when everything is against you in a crisis situation.
MAKE FUN OF YOURSELF
Krach believes his self-deprecating sense of humor is one of his superpowers. “Vulnerability is the key to rapidly developing trust in a relationship.” He likes to make people laugh, even if it’s at his own expense. Rather than being embarrassed about situations like locking himself out of his own conference room, he uses moments like these as opportunities to make his team feel comfortable, creating an environment where they can be themselves.
HAVE A NOBLE MISSION
Krach believes it’s important for businesses, especially early on, to “focus on the external and not the internal.” In other words, if your team doesn’t have a clear external goal to focus on, they’ll be likely to get distracted by egos and internal politics. The “external” could be as simple as a competitor, as “competition is exhilarating,” but ultimately asserts you should have a “noble mission” because if you want your employees to “spring out of the bed in the morning, they need to know that they’re making a difference.”
An approach long criticized as inefficient is being adopted by the U.S. to fund sectors such as semiconductorsLearn More
We had a truly inspiring DocuSign IMPACT Foundation Board meeting yesterday and I wanted to share this updated infographic. It is a beautiful illustration of paying it forward.Learn More
“Trust is the most important word in any language. It’s the basis of every relationship—business, personal, or otherwise. You do business with people you TRUST. You partner with people you TRUST. You buy from people you TRUST. You love people you TRUST.”