My dad always said, ‘Keith, if you get into a jam, and there’s no way out, there always is. Mock yourself out. It works every time.’ Just don’t mock out anybody else; that hurts their feelings, and that’s not funny. Treat everyone with respect, and never hold a grudge.

Keith Krach Chairman & co-founder Krach Institute for Tech DIplomacy; Former U.S. Under Secretary of State; Former Chairman & CEO DocuSign and Ariba