Forbes: How Krach Made His Company a Verb
Forbes 02.24.2015 1 min read
Hoover famously did it, though people still Electrolux in Sweden. Google is the modern master of it, and eBay, Airbnb and Uber are getting in on the act. But it is still a challenging task to make the name of a company into a verb. Keith Krach says he came out of retirement to do precisely that.