See Keith's latest work at Krach Institute for Tech Diplomacy at Purdue

KRACH’S articles

Make Friends First and Pretend You’re Switzerland: 7 Tips for a Successful Business Partnership
11/08/2017 Source:  Entrepreneur Magazine

Make Friends First and Pretend You’re Switzerland: 7 Tips for a Successful Business Partnership

Striking up strategic partnerships is a proven and powerful way to tap new markets, leverage an organization’s presence and ability to scale, and build a brand and bottom line. That is, if you plan, pick and partner with the right organizations in pursuit of a mutually beneficial relationship. At DocuSign, that’s meant setting the salesman’s hat aside and truly making friends with people respected in their industries.

7 Keys to Building Strategic Partnerships
11/08/2017 Source:  Entrepreneur

7 Keys to Building Strategic Partnerships

See the seven core principles have served DocuSign well as its partnerships have flourished with such global giants as Microsoft, Google, […]

Advisory Board – So Much Experience and Wisdom
10/18/2017

Advisory Board – So Much Experience and Wisdom

It’s 11pm and my mind is still buzzing from what may be one of the best DocuSign Advisory Board evenings […]

Keith Krach Celebrates NASDAQ’s New CEO Adena Friedman
10/17/2017

Keith Krach Celebrates NASDAQ’s New CEO Adena Friedman

My wife and I recently hosted a dinner of about 30 Silicon Valley CEO’s and CFO’s to honor the new […]

DocuSign and Go Green
10/13/2017

DocuSign and Go Green

DocuSign and Go Green “DocuSign is a transformative organization…It is probably one of the greenest companies on the planet.” — […]

The Power of Doing Things For The Right Reasons
10/09/2017 Source:  ReadWrite

The Power of Doing Things For The Right Reasons

I believe in karma: we all reap what we sow. But I also believe in doing things for the right reasons without any expectation that you might somehow be paid back for your actions in the future. This is what I call “pure heart” where you’re only motivation is to help others in need. And sometimes it is during the worst of times when someone’s true heart actions make the most impact. For example, I’ll never forget the tragic events that unfolded on 9/11.

10 Pieces of Advice for Entrepreneurs in the Tech Industry
08/03/2017 Source:  Medium

10 Pieces of Advice for Entrepreneurs in the Tech Industry

Every year, a new crop of entrepreneurs seeks to leave its mark on an industry with seemingly infinite opportunities. They understand that along with these opportunities comes a fair amount of risk, as the digital landscape shifts on a regular and rapid basis. Because the tech industry is a difficult and often unpredictable one to navigate, startup owners can benefit from learning from the success and failure of others.

DocuSign’s Signature Growth
07/16/2017 Source:  RED HERRING

DocuSign’s Signature Growth

Technology is making the world smaller. In our personal lives, we can speak face-to-face with people on the other side of the planet, we can share data and files with friends and partners, and we can buy products from all over the globe. In business, the world is shrinking even faster. Contracts are an integral part of business, but a tricky aspect to factor into the digital world. That is the reason why DocuSign, the San Francisco-based digital transactions company, has grown so quickly.

The Ariba Legacy Built-to-Last
06/22/2017

The Ariba Legacy Built-to-Last

We just celebrated the 20th anniversary of Ariba’s founding last year, and 18 years ago today we took the company public.

The Creation of B2B Electronic Commerce
06/22/2017 Source:  Medium

The Creation of B2B Electronic Commerce

We just celebrated the 20th anniversary of Ariba’s founding last year, and 18 years ago today we took the company […]

The Magical Powers of the Special Olympics
04/30/2017 Source:  Medium

The Magical Powers of the Special Olympics

Two years ago at our annual DocuSign Momentum user conference, I had the honor of announcing the launch of our […]

How to Avoid the Most Common Digital Transformation Pitfalls
04/14/2017 Source:  LinkedIn

How to Avoid the Most Common Digital Transformation Pitfalls

According to a recent survey by digital marketing resource Smart Insights, approximately two-thirds of companies are currently engaged or planning to engage in the digital transformation process. Organizations throughout every sector are rapidly realizing the numerous benefits of a digitized enterprise, from individual-level workplace efficiency to connectivity with an increasingly digitized global economy.